Latest Blog Entries

News: Global Strategies Are Shifting Toward New Ways of Localization

September 20, 2018 Comments

According to a recent study from consulting firm ATKearney, the growing threat of global trade wars, the demand for products that are tailored toward local preferences and other pressures have caused companies to rethink their approach to targeting global audiences. Rather than mass-market productio...

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Category:
Global Franchises
Tags:
global trade, product localization, global business
GPI Translation Services Connector Now Tested and Verified by Sitecore

September 17, 2018 Comments

One of the key reasons Sitecore is a leading web content management system (WCMS) is the company's ongoing focus on innovation and advancements to provide an even better platform to their customers and partners. As part of that process, Sitecore created a Technology Alliance Program (TAP) for partne...

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Category:
Content Management Systems
Tags:
Sitecore Connector, Sitecore translations, GPI Sitecore Connector, Sitecore technology alliance program
Choosing a Domain Type for Your Multilingual Website

September 12, 2018 Comments

You may need a multilingual website to target a country where more than one language is spoken, to target a specific language in a country or to target a language spoken in many locales. No matter what your multilingual website's goals are, optimizing your website with the correct domain type is a n...

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Category:
Global SEO
Tags:
multilingual website domain type, domain type for translated website, website translation
GPI Translation Services Connector for Sitecore

September 05, 2018 Comments

GPI's Translation Services Connector for Sitecore enables users of Sitecore-based websites to translate content with just a few clicks and gain access to an array of reports to track and manage global translation projects through GPI's Translation Portal. In the following sections, we'll cover more ...

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Category:
Website Translation
Tags:
Sitecore Connector, Sitecore translations, GPI Sitecore Connector
How to Use Social Media for Business: China

August 29, 2018 Comments

The number of internet users in China has now grown to more than 770 million. It is estimated that in 2018, approximately 600 million of them will be active on social media with more than 40% of their time online spent on social media platforms. The numbers alone are quite staggering and to put them...

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Category:
Global SEO
Tags:
Chinese social media, social media marketing
How to Export and Import Translations in Adobe Experience Manager

August 23, 2018 Comments

In AEM, when users start the translation process, a copy of the root of the content to be translated is created in the target language root, which will be updated after the translation process has finished. Users can also add more content to be translated or update a specific group of assets that we...

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Category:
Content Management Systems
Tags:
AEM, adobe experience manager translation, AEM translation

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