Clarabridge C3 Rocked it!

May 13, 2014

The theme of the Clarabridge C3 conference this year was "Rockstars" in the customer experience industry. Clarabridge is the premier customer experience analytics software company and they had their own "rockstars" in attendance as well as many from the leading global brands.

Globalization Partners International (GPI) has a 6-year relationship with Clarabridge, providing localization services and support for their products. It was great to meet their dedicated partners at the conference such as Cognizant, Acumen Solutions and Verint. Market Metrix, who recently announced that it has been acquired by Clarabridge, had their team well represented and on-hand to demonstrate their customer feedback management platform which can quantify customer feedback with the bottom line financials.

The opening keynote was given by graffiti artist Erik Wahl, who reinvented himself after a successful corporate career. As an artist, he hopes to inspire and nurture creativity in people who may have forgotten about their artistic abilities. It was a lively and interactive presentation and a great way to open the conference.

The other keynotes were focused on where the customer experience industry is today and where it is headed. Megan Burns, VP Principal Analyst at Forrester, manages Forrester's Customer Experience Index of over 150 large companies. She provided excellent incites into what the leading companies are doing. Bruce Temkim, head of Temkin Group, provided an overview of how his clients have successfully addressed the challenges of the fast changing world of customer experience management.

Lastly, Rap artist Flo Rida presented his unique views on everyday life. Though he was not a typical conference presenter, he was a great performer. He was able to connect well with the audience and keep a PG-rating for the evening show.

clarabridge C3 Infographic


GPI has strong experience in social media localization including localization of the models built to "listen" for the commentary on a company and their brand(s). This complements the overall service offering GPI provides our clients for website development, website translation, CMS translation services connectors, and Global SEO services.

I hope to see you at a future Clarabridge C3 conference!

Further information on website translation resources

Globalization Partners International (GPI) offers comprehensive website translation services with services ranging from initial translation, glossary development and copy writing to global SEO and online testing. For more information about our localization processes, please feel free to download our Website Globalization Guide. You may also benefit from our resources and blogs:

To discuss your next website translation project, please do not hesitate to contact us via e-mail at, or by phone at (866) 272-5874, or by requesting a free translation quote for your next website translation project.

Global Conferences
Clarabridge, Event, Social Media

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Peter has over 20 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.