Content Marketing World 2014

August 23, 2014

The Conference in General

Content Marketing World is billed as the largest content marketing event on the planet.

This year it will be held at the Cleveland Convention Center - Cleveland, Ohio, United States.

DATE: September 8-11, 2014

PLACE: Cleveland Convention Center, Cleveland, Ohio, United States


IN 2013: Over 1,700 marketers from 46 countries attended



There is an exciting line up of keynotes and speakers including Award-winning Actor and Producer Kevin Spacey. Other speakers include:


Kevin Spacey

Award-winning Actor and Producer

Julie Fleischer

Director, Data + Content + Media, Kraft Foods

Andrew Davis

Author, Brandscaping: Unleashing the Power of Partnerships

Jeff Charney

Chief Marketing Officer, The Progressive Corporation

Katrina Craigwell

Global Manager, Digital Marketing, General Electric

Scott Stratten

Author, QR Codes Kill Kittens & UnMarketing

Scott Abel

Content Strategist, The Content Wrangler, Inc.

Jay Acunzo

Director of Platform and Community, NextView Ventures

Ardath Albee

Author, eMarketing Strategies for the Complex Sale

Rick Allen

Co-Founder, Meet Content

Lisa Arledge Powell

President, MediaSource

Tim Ash

Author, Landing Page Optimization

Mark E. Avsec

Vice-Chair of the Innovations, Information Technology & Intellectual Property (3iP) Practice Group, Benesch, Friedlander, Coplan & Aronoff, LLP

Jay Baer

Author, Youtility

Rachel Balik

Storyteller-in-residence, Demandbase

Melyssa Banda

Senior Director of Marketing, Western Digital

Robert Barnhart

Marketing Advisor, Oracle

Brice Bay

CEO, EnVeritas Group

Peter Beller

Director of Content, Ebyline

Renato Beninatto

Chief Marketing Officer, Moravia IT

Leigh Blaylock

Manager of Content Marketing, Red Hat

Bernie Borges

Host, Social Business Engine Digital TV Show and Podcast

Susan Borst

Director of Industry Initiatives, IAB

Lorna Breault-Snyder

Director of Customer Education Development, Schneider Electric

Andrew Bredenkamp

President & Founder, Acrolinx

Melissa Breker

Founding Partner, Content Strategy Incorporated

Michael Brenner

Head of Strategy, NewsCred

Scott Brinker

Co-founder & CTO, ion interactive

Kevin Briody

Senior Vice President, Content Marketing, Pace

Mike Brown

Founder, The Brainzooming Group

Maggie Burke

Senior Director in Corporate Marketing, EMC Corporation

Patrick Cassidy

Head of Global Digital Brand Marketing, New Balance

Kirk Cheyfitz

CEO and Chief Storyteller, Story Worldwide

Fabiano Cid

Managing Director, Ccaps Translation and Localization

Brian Clark

Founder & CEO, Copyblogger

Ian Cleary

Founder, RazorSocial

Craig Coffey

US Marketing Communications Manager, Lincoln Electric Company

Heidi Cohen

Chief Content Officer, Actionable Marketing Guide

Jonathon Colman

Content Strategist, Facebook

Andy Crestodina

Author, Content Chemistry

Chris Cullmann

Director of Digital Strategy, Coyne PR

Melanie Cummings

Marketing Advisor, Oracle

Jen Dennis

Content Strategist & marketer

Pawan Deshpande

Founder & CEO, Curata

Jesse Desjardins

Head of Social, Tourism Australia

Gurdeep Dhillon

Global Vice President, Audience Marketing and Content Strategy, SAP

Pam Didner

Author, Global Content Marketing

Gini Dietrich

Author, Spin Sucks

JJ DiGeronimo

President, Purposeful Woman

Chris Ducker

Author, Virtual Freedom

Eric Eden

Vice President of Marketing, Cvent

Omar El-Ayat

Vice President, Crosslink Capital

Sam Fiorella

Co-Author, Influence Marketing

Alfred C. Frawley III

Senior Counsel, Eaton Peabody

Allen Gannett

Chief Maven and Founder, TrackMaven

Rob Garner

Author, Search and Social: The Definitive Guide to Real-Time Content Marketing

Tom Gerace

Founder & CEO, Skyword

Gianni Giacomelli

Senior Vice President, Chief Marketing Officer, Genpact

Chris Golec

Founder & CEO, Demandbase

John Greiner

Media and First Amendment Attorney, Graydon Head & Ritchey

Cory Haldeman

Associate Director SEO & Content Strategy, Verizon Wireless

Kristina Halvorson

Co-Author, Content Strategy for the Web

Ann Handley

Co-Author, Content Rules

Tim Hayden

Co-Author, The Mobile Commerce Revolution

Erika Heald

Head of Social Media and Content Marketing, Anaplan

Peter Herrnreiter

Senior Director, Digital Marketing Intelligence, Imagination

Carlos Hidalgo


King Hill

Senior Vice President, Digital Strategist, Marcus Thomas LLC

Jillian Hillard

Marketing Manager, PreGel AMERICA

Katie Hocking

Lead Consultant, Web Marketing Communications,

Dan Hutson

Vice President, Communications and Marketing,

Shafqat Islam

Co-Founder and Chief Executive Officer, NewsCred

Mitch Joel

Author, Six Pixels of Separation & CTRL ALT Delete

Carla Johnson

President, Type A Communications

Shari Johnston

Sr. Director of Integrated Marketing, Demandbase

David Jones

Publications Manager, John Deere

Maggie Jones

Content Marketing Specialist, Marketo Inc.

Thad Kahlow

CEO, BusinessOnline

Brian Kardon

CMO, Lattice Engines

Jascha Kaykas-Wolff

CMO, BitTorrent

Nataly Kelly

VP of Market Development, Smartling

Tina Kelly

Vice President of interactive marketing, McMURRY/TMG

Doug Kessler

Co-founder and Creative Director, Velocity Partners

Kiva Kolstein

Vice President, Sales and Account Management, Percolate

Jonathan Kranz

Author, Writing Copy for Dummies

James Krouse

Artistic Director, Ingenuity

Arnie Kuenn

Author, Accelerate!

Jim Kukral

Author, Attention! This Book Will Make You Money

Emmanuel Laroche

Vice President Marketing & Consumer Insights, Symrise NA

Ahava Leibtag

Principal, AHA Media Group

Rebecca Lieb

Industry Analyst, Altimeter Group

Seth Lieberman

CEO, SnapApp

Jon Loomer

Advanced Facebook Marketing Strategist, Jon Loomer Digital

Rachel Lovinger

Experience Director, Razorfish

Donata Maggipinto

Creative Director, Content,

Jenny Magic

Principal & VP Content Strategy, SiteGoals

Amanda Maksymiw

Content Marketing Manager, Lattice Engines

Valeria Maltoni

Vice President, Digital Strategy, PM Digital

Laura Mansfield

CEO, PAGATIM Companies

Tom Martin

Author, The Invisible Sale

Stacy Martinet

Chief Marketing Officer, Mashable

Matthew McDougall

Author, The Chinese Social Media Universe & The Chinese Search Market

Bruce McDuffee

Content Director, Digital Aviation Division, Boeing

Brant McLean

Director of Brand Partnerships, South, Tumblr

Carol Meyers

CMO, Rapid7

Heather Meza

Chief Content Alchemist, Content Marketing Institute

Andrew Milk

Head of Sponsored Content, Taboola

Susan Misukanis

President, TopRank Online Marketing

Scott Monty

Executive Vice President of Strategy, SHIFT Communications

Jerod Morris

Director of Content, Copyblogger Media

Guillermo Morrone

VP, Head of Global Consumer and Priceless Cities Content Strategy, MasterCard Worldwide

Dave Morse

Digital marketing strategist, Delta Faucet Company

Paolo Mottola

Digital Engagement Program Manager, REI

Pamela Muldoon

Audio Content Consultant & Content Strategist, Audio Content Solutions

Mike Murray

President, Online Marketing Coach

Sarah Nels

Senior Manager of Campaign Strategy, Demandbase

Jesse Noyes

Senior Director of Content Marketing, Kapost

Lee Odden

Author, Optimize

Peter O'Neill

Vice President, Principal Analyst, Forrester Research

Nic Panayi

Director, Global Brand & Digital Marketing, CSC

David Parker

Chief Marketing Technologist for Client Solutions, IO Integration

David Pembroke

Founder , contentgroup

Kathleen Pierce

Director, Content Operations, Illumina

Curt Porritt

Senior Vice President of Marketing, MasterControl

Alan Porter

Content Marketing Manager, Caterpillar Inc.

Michael Pranikoff

Global Director, Emerging Media, PR Newswire

Joe Pulizzi

Author, Epic Content Marketing

Sunil Rajaraman

Founder & CEO,

Adele Revella

Author, The Buyer Persona Manifesto

Tim Riesterer

Co-Author, Conversations That Win the Complex Sale

Claire Robinson

Manager, BrandVoice program, Forbes

Paul Roetzer

Author, The Marketing Agency Blueprint

Jeff Rohrs

Author, AUDIENCE: Marketing In The Age Of Subscribers, Fans & Followers

Robert Rose

Author, Managing Content Marketing

Steve Rotter

Global VP of Digital Marketing Solutions, Brightcove

Buddy Scalera

SVP of Content Strategy & Media, Ogilvy CommonHealth

Mark Schaefer

Author, Return On Influence & The Tao of Twitter

JoAnn Sciarrino

Knight Chair, Digital Advertising & Marketing, UNC Chapel Hill

Marcus Sheridan

Founder, The Sales Lion

Joan Sherlock

Vice President of Marketing, Worldwide Marketing Programs, SAP

Rick Short

Director of Marketing Communications, Indium Corporation

Derek Slayton

CMO, NetProspex

Nicole Smith

Managing Editor,, Dell Inc.

Shane Snow

Co-founder and Chief Creative Officer, Contently

Russell Sparkman

Co-founder & CEO, FusionSpark Media

Stephan Spencer

Author, Google Power Search

David Spiegel

Vice President of Brand Strategy & Social Publishing, BuzzFeed

George Stenitzer

Vice President Communications, Tellabs

Ruth P Stevens

Author, Maximizing Lead Generation

Daniel Stradtman

Global Market Research & Analytics, GE Lighting

Adryanna Sutherland

President, gyro

Mathew Sweezey

Manager, Marketing Research & Education,

Val Swisher

Founder and CEO, Content Rules, Inc.

Jon Tauber

Head of Sales, Central Region, Outbrain

Amrita Thapar

Content Leader, Genpact

Kevin Thomas

Director of Sales Enablement, Enterprise Cloud Services division, Hewlett-Packard

Bert van Loon

Independent Stategist,

Gary Van Prooyen

Senior Director, Global Brand & Content Operations, Motorola Solutions

Adrian Vender

Director of Analytics, Internet Marketing Inc.

Meg Walsh

Senior Director, Digital Data Strategy & Distribution, Marriott International

Tim Washer

Social Video Producer & Comedy Writer

John Westby

Director, Digital Marketing, SilkRoad

Todd Wheatland

Author, The Marketer's Guide to SlideShare

Ken Wincko

Senior Vice President of Marketing, PR Newswire

Travis Wright

Chief Growth Officer, MediaThinkLabs

Jon Wuebben

Author, Content is Currency

Paull Young

Director of Digital, charity: water

Tony Zambito

Leading Authority, Buyer Persona

Chad Zimmerman

Co-Founder and President, STACK Media, Inc.




Three days of workshops, sessions, networking events and labs

Over three days, September 8th - 11th, there will be a range of workshops, sessions, networking events and even a final day of labs. There is a wide range of topics being covered that should interest professionals involved in the creation of global, multilingual content including:

13 Workshops such as: "Taking Your Content to Global Proportions: Global Content Strategy Best Practices" by Val Swisher where attendees can learn how to deliver the right information to the right people, at the right time, in the right format and language, via a content strategy.

80 Session such as: "How Global Content Marketing Threatens Your Brand" by Kathleen Pierce where attendees can learn practical techniques for driving master terminology management, strategies for bringing regional offices under the tent and how to reduce brand risk from unexpected areas like supply chain.

10 Labs such as: "Travel/Tourism/Hospitality Industry Lab" by Jesse Desjardins where attendees can learn how these industries have embraced content marketing via rich websites, social and storytelling.

4 Networking Events such as: "ContentFest", a music festival combining 2,000+ content marketing brains with musical acts and more than a dozen food trucks where attendees can learn how to rock and roll and drink like they are back in college.

To learn more and register for the conference, please visit



Further GPI Resources on Content Localization and Translation Services

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Daniela has over 16 years' experience in the translation, localization and language instruction professions. She holds a degree in Sworn, Literary, Technical, and Scientific Translation from the Instituto Nacional de Enseñanza Superior Olga Cossettini in Rosario, Argentina. Starting her career as a translator for English-Spanish/Spanish-English in 1990 over the years she has worked for several Localization Agencies as a translator, assistant project manager and senior project manager. She has completed a wide range of professional certifications in document and website localization with emphasis on translation, budgeting, quality control and project management including The Localization Institute’s Triple Certification in Localization Project Management (Localization Institute Chico, CA, USA). She has managed a wide variety of document, website, software and audio-video localization projects utilizing different Translation Management Systems (TMS), Translation Memory (TM) and I18n and L10n tool suites.