Contently’s 21 Content Marketing Predictions for the Second Half of 2015

July 10, 2015

Editor in Chief of Contently, Joe Lazauskas, compiled a list of predictions for content marketing for the latter part of 2015. Content marketing is evolving so quickly that the Contently team didn't want to wait another six months before making their annual list of predictions, the wanted to dive in now and forecast what the second half of 2015 might look like.


A few of the predictions that I found most interesting are:


GPI_Content Marketing Predictions_home

  • "Brands will start seriously turning their attention to Gen Z, roughly a quarter of the U.S. population. They'll need to come correct-these kids are notorious for having different habits than millennials, consistently using as many as five different devices (laptop, TV, iPad, smartphone, desktop)." -Ann Fabens-Lassen, Communications Manager
  • "Brands will realize that content marketing is not just about telling a compelling story with words. It requires strong visuals and multimedia to push a narrative forward." -Kathryn Han, Director of Design
  • "Companies will get more focused and accurate about defining just how much quality content is worth beyond strictly financial metrics. Content marketers will start looking at many of the same brand metrics their colleagues in advertising use to measure impact." -Richard Sharp, Head of Product Marketing
  • "I've said this before, but I need to say it again: Vanity metrics will die. No more empty-calorie metrics like shares and tweets and page views." -Paul Fredrich, VP of Product
  • "We will see a shift as content marketing initiatives include more technology integrations and integrations across multiple teams." -Ari Kepnes, Content Strategist


To read the full article and see the rest of Contently's predictions, see: 21 Content Marketing Predictions for the 2nd Half of 2015


Content marketing is rapidly changing and there are so many exciting things that will happen in the near future. To be successful with content marketing, you will have to be fluid and agile. If you don't like change, this is not the place for you. The most effective companies will be the ones disrupting the space with innovative thoughts and strategies, there is no "we have always done it this way" in content marketing; it's all about adapting to the changing tides.

Further Resources on Global Digital Marketing (SEO and SEM)


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Natalie was born and raised in the state of Montana, USA where she graduated from The University of Montana with an undergraduate degree in Business Administration. Her international experience includes two summer programs, one at The European Business School in Germany and the other at The University of Brescia in Italy. She studied a variety of global business subjects including international business, trade, culture and language. Key projects for her undergrad studies included meeting with executives from large corporations such as Lufthansa, Opel, and The European Central Bank as well as working with the design team on the marketing plan for the 2015 World Fair in Milan, Italy. She has a range of global event management experience including organization of the Annual Mansfield Conference on the Middle East and the China Town Hall meeting series. Her hobbies include yoga, cooking, reading, being outdoors and traveling.