Magento Imagine 2017 - A Rising eCommerce Player is Upon Us

April 13, 2017

Spring is a time for new life to bloom. So it is appropriate that the Magento Imagine conference was held in early spring. I now have a new view of where Magento is positioned in the eCommerce ecosystem.


While some large clients have used Magento for years, in my opinion, smaller companies have made up the bulk of their customer base. However, after attending Magento Imagine last week, it is clear that the companies now attending the show are more enterprise in nature than the small family retailers I was more likely to meet at previous shows.

What Changed?


Magento Imagine 2017

Demandware is still the high-end eCommerce system leader, but from talking with the companies at the show, I repeatedly heard that for a lower price point, Magento is a solid option for their needs as they have added a number of capabilities and they could not justify paying more for another system when Magento meets their needs.


Magento 2 appears to be a success with many new and updated capabilities, such as being a capable CMS, offering a native checkout system, improved search, catalogs, analytics, easier to develop for and improved design options.



The show title "Imagine" now has more meaning that in the past, at least to me. The Magento team has done a wonderful job in advancing the product over the past 12-24 months.


The conference sessions were well presented and offered a varied choice of topics for marketer and developer tracks. A few of the sessions I made sure to attend were:


  • Internationalization: Steps to Take and Mistakes to Avoid, with Le Creuset and Blue Acorn

  • Magento 2: Lessons Learned and Successes Earned by a Leading Baby Brand, with Munchkin and Guidance

  • Achieve Business Nirvana with Magento Digital Commerce, with Oliver Sweeney and Magento


The Commerce Conversations room is what I enjoyed the most. It was held in a large room full of round tables to allow people to discuss a wide range of topics that the table elected to talk about with each person able to provide their unique input whether a service provider, Magento staff or end client/merchant.


Magento Imagine has shown me that Magento's goal is to be an equal contender with more expensive systems. With Magento 2, they are stepping up and should be a real consideration for companies seeking an eCommerce system with a solid feature set and strong performance.

Further GPI Resources on Connectors and Website Development


GPI offers custom CMS Translation Connectors to a variety of web content management systems in order to streamline localization workflows and access to translation project information across your enterprise. You may find some of the following articles and links useful:



Please feel free to contact GPI at with any questions about our language and technology services. Also let us know if you have any interesting blog topics you would like us to cover in our future blogs.

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Peter has over 20 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.