News: Apple Names New Managing Director for Greater China

August 01, 2017

In July, Apple named Isabel Ge Mahe as Managing Director for Greater China. Apple created this new position as a way to further product localization efforts and comply with a new Chinese cyber law that requires foreign technology firms to store data locally in partnerships with Chinese companies.


Ge Mahe has worked at Apple for over nine years and her past projects include working with China's state-backed telecom firms to develop country-specific functions like using local telephone numbers for Apple identification numbers, SMS fraud detection and support for QR codes, which are widely used in China.

Apple Names New Managing Director for Greater China


According to Apple Chief Executive Officer Tim Cook, "Apple is strongly committed to invest and grow in China. We look forward to making even greater contributions under her leadership."


Apple's recent investments in China include:


  • $500 million for new research centers in Shanghai and Suzhou. Apple already has research centers in Beijing and Shenzhen.

  • In 2016, Apple invested $1 billion in Chinese ride-hailing service Didi Chuxing.

  • In 2016, Apple bought a 30% stake in three subsidiaries of Goldwind, China's biggest wind-turbine manufacturer.

To read more, please see: Apple names new managing director for China amid localisation drive.

Further Resources from GPI


You may gain further insight into global e-business, global SEO, website translation and country specific cultural facts and related topics by reviewing some previous blogs written by GPI:



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Jade is a native Chinese speaker from Guangdong, China. She has a degree in English (Advanced Translation and Interpreting) from the Guangdong University of Foreign Studies. Her experience includes providing Chinese translations and consecutive interpretations for global clients and events in the fields of travel, hospitality, finance and investments. She has served as a journalist/writer for Media Most Publishing, a banking relationship manager at RAK Bank and has completed freelance content work for Dubai Tourism and Conde Nast Traveller. When she’s not working, she enjoys traveling, short excursions to other Emirates, swimming, watching movies and playing table tennis.