News: China’s Ecommerce Battle

February 08, 2018

Chinese shoppers now have a new way to make online purchases through WeChat. As the Chinese New Year approaches,, Meili Inc. and Tencent Holdings Ltd. have teamed up to challenge Alibaba for Chinese ecommerce sales through social media. Alibaba currently controls the majority of online retail sales in China, which is the world's biggest ecommerce market.


gpi-china's ecommerce battle-homeWeChat, China's messaging app and social network, has one billion users and will now offer a new shopping channel called WeiXuan. WeiXuan will be live ahead of the Chinese New Year on February 16th.


Tencent owns WeChat, has a 20% stake in and is a major investor in Meili. is also 10% owned by Wal-Mart Stores Inc.


Retailers on the new channel will not be charged any commissions or listing fees. Consumers will be able to access information through the participating retailers' WeChat accounts and stores. is China's second leading online retail company and is making this move to keep pace with shifting Chinese consumer buying habits.


According to China Ecommerce Research Center senior analyst Zhang Zhouping, "As Alibaba's nearest competitor in China, can't only rely on its direct-to-consumers business. WeiXuan can recruit more e-retailers and increases the total traffic for JD's business."


WeiXuan will expand the selection of products available through JD's own WeChat store, including adding apparel, which is a category Meili excels in.

To read more, please see: Wal-Mart's China ally adds a social sparkle for Chinese New Year.

Further Resources on Global Business


Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:



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Peter has over 20 years’ experience in business development within the localization industry supporting clients for documentation, software and website globalization services. He started his career in the translation industry in 1995 and over the years has worked for several leading localization service providers including LMI, Berlitz, Welocalize, GPI and Beyondsoft. Throughout his career Peter has led by example and always put his clients’ needs first to ensure client expectations are understood and successfully met. Over the years Peter has trained extensively in Solution Selling, Action Selling and Localization Sales, Testing and Project Management. Peter handles many of GPI’s global accounts helping educate clients on GPI’s comprehensive suite of globalization services and industry best practices.