News: China’s Ecommerce Battle

February 08, 2018

Chinese shoppers now have a new way to make online purchases through WeChat. As the Chinese New Year approaches,, Meili Inc. and Tencent Holdings Ltd. have teamed up to challenge Alibaba for Chinese ecommerce sales through social media. Alibaba currently controls the majority of online retail sales in China, which is the world's biggest ecommerce market.


gpi-china's ecommerce battle-homeWeChat, China's messaging app and social network, has one billion users and will now offer a new shopping channel called WeiXuan. WeiXuan will be live ahead of the Chinese New Year on February 16th.


Tencent owns WeChat, has a 20% stake in and is a major investor in Meili. is also 10% owned by Wal-Mart Stores Inc.


Retailers on the new channel will not be charged any commissions or listing fees. Consumers will be able to access information through the participating retailers' WeChat accounts and stores. is China's second leading online retail company and is making this move to keep pace with shifting Chinese consumer buying habits.


According to China Ecommerce Research Center senior analyst Zhang Zhouping, "As Alibaba's nearest competitor in China, can't only rely on its direct-to-consumers business. WeiXuan can recruit more e-retailers and increases the total traffic for JD's business."


WeiXuan will expand the selection of products available through JD's own WeChat store, including adding apparel, which is a category Meili excels in.

To read more, please see: Wal-Mart's China ally adds a social sparkle for Chinese New Year.

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Jade is a native Chinese speaker from Guangdong, China. She has a degree in English (Advanced Translation and Interpreting) from the Guangdong University of Foreign Studies. Her experience includes providing Chinese translations and consecutive interpretations for global clients and events in the fields of travel, hospitality, finance and investments. She has served as a journalist/writer for Media Most Publishing, a banking relationship manager at RAK Bank and has completed freelance content work for Dubai Tourism and Conde Nast Traveller. When she’s not working, she enjoys traveling, short excursions to other Emirates, swimming, watching movies and playing table tennis.