News: The Most Visited Fashion Ecommerce Sites

March 19, 2018

SEMrush recently released a list of the most visited global fashion apparel ecommerce sites. H&M's online store,, beat out to claim the top spot, came in third place.


H&M expects their online sales to continue to grow and projects 20% growth in the next five years, a value of $9.37 billion by 2022.


According to SEMrush, total traffic to the top 50 global fashion brands rose 11.7% year-over-year. 55.5% of online visits come from direct traffic, while the remaining traffic comes from social media and referrals.

gpi-top fashion ecommerce sites-home

The traffic breakdown per country is shown below:


  • U.S.: 60.4%
  • India: 6.3%
  • Turkey: 6.3%
  • Spain: 6.3%
  • Russia: 4.2%
  • Italy: 4.2%
  • U.K.: 2.1%
  • Germany: 2.1%
  • Brazil: 2.1%
  • Japan: 2.1%
  • France: 2.1%
  • Poland: 2.1%

The top 10 most visited fashion apparel ecommerce websites are:



To read more and view the full list of companies, please see: H&M, Asos and Zara Top List of Most Visited E-commerce Sites.

Further Resources on Global Business


Globalization Partners International (GPI) has extensive experience localizing marketing materials, technical documents, and large, scalable websites. We have previously posted a number of useful guides for best practices in this area. Feel free to review our blogs that are particularly relevant:



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Fluent in German, Greek, French and Italian (as well as English), Fotini has over 15 years of localization industry experience serving in a multitude of operational and sales roles. She has extensive experience in document, software, website and multimedia localization and manages day-to-day global production for GPI's project management and translation teams. She has lived and worked in Germany, Greece, France and the USA.