Latest Blog Entries

Create Effective International Content

June 05, 2017 Comments

Every company hopes that their global digital content effectively attracts their international customers. According to Bruno Herrmann, there are seven indicators to measure international content and brand effectiveness: meaningfulness, usability, accuracy, consistency, differentiation, learnability ...

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Category:
Language Translation Facts
Tags:
content strategy
What to Consider when Hiring an Interpreter

May 10, 2017 Comments

Globalization has caused an increased need for translators and interpreters for many situations ranging from business and academic conferences to travel and tourism events. When you need to communicate in any situation, it is important to focus on certain aspects to make the most of the experience f...

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Category:
Language Translation Facts
Tags:
interpreters, interpretation
Optimize Your Translation QA Checklists

March 29, 2017 Comments

Quality assurance (QA) is a best practice that spans across all industries and sectors. It is a way to ensure that all steps of a process are executed correctly, ensuring deliverables are accurate....

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Category:
Language Translation Facts
Tags:
QA checklists
The Mighty Translation Memory

March 23, 2017 Comments

Translation memory (TM) should sound extremely familiar to anyone who is involved in the localization and translation industry. To define it simply, a TM is a centralized database of translated content. It saves all the previously translated content into “units,” such as paragraphs, sentences or eve...

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Category:
Language Translation Facts
Tags:
translation memory
Translation: Time, Scope and Cost

December 14, 2016 Comments

Time, cost and scope are considered the three triangle constraints for any translation project, with quality as a central focus. The challenge for any project manager (PM) is how to manage these three constraints, without compromising quality. The goal is to deliver on time, on budget and within sco...

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Category:
Language Translation Facts
Tags:
translation project management, budgeting for translation, planning for translation, translation projects
Tips for Marketing to U.S. Hispanic Consumers

December 06, 2016 Comments

Creating marketing strategies requires an understanding of the cultures and languages of the regions and countries you are targeting. Many regions and countries are made up of people who speak multiple languages and have many different ethnic and cultural backgrounds. For example, if you are targeti...

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Category:
Language Translation Facts
Tags:
spanish translation, spanish website translation, hispanic, us hispanic population, latino vs. hispanic

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