Latest Blog Entries

Customizing your Online Content Strategy for UAE Market

February 04, 2013 Comments

As we all know, businesses operating in the United Arab Emirates (UAE) need to cater to a diverse audience representing many different nationalities, cultures, and languages. As such, there is no “one size fits all” approach to developing a successful website content strategy for this region. Many c...

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Category:
Global SEO
Tags:
UAE, Website Translation, Content Strategy
Best Practices for International PPC Campaigns

January 28, 2013 1 Comments

International Pay Per Click (PPC) campaigns are effective for businesses and companies that seek to expand globally. There are several important variables to consider for each target market and language. To gain and sustain success with your multilingual PPC, your effort will need to fully address t...

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Category:
Global SEO
Tags:
Global SEO, International PPC
Come hither! Translate for Twitter

December 17, 2012 Comments

You’d have to have been living under a rock during the recent Arab Spring to be unaware of the power of Twitter to change the world. In global politics, business, and as a social networking medium, Twitter is an indispensable tool for millions. An average of 200 million Tweets are sent each day, in ...

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Category:
Global SEO
Tags:
Twitter, translation service
Optimizing your Hotel’s Digital Marketing Efforts for Global Guests

December 06, 2012 1 Comments

Digital marketing for hotels is becoming increasingly challenging. Hotel digital marketing is no longer about booking engines and flash galleries with great pictures. The interesting pictures and detailed information about a hotel’s services, room descriptions and availability, and pricing are not e...

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Category:
Global SEO
Tags:
Global SEO, Digital Marketing, Hotels
Digital Media and Translation in the Middle East

November 18, 2012 1 Comments

Digital media has played a significant role in shaping the economy, culture and behavior of consumers and companies in the Mena region with pioneering trends in video advertising, mobile marketing and Social Media to name a few. Digital is vastly becoming the focus for investment – according to a r...

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Category:
Global SEO
Tags:
Translation, Digital, Middle East
Why Google Places is Important for International Business?

June 05, 2012 Comments

According to Google, 97% of consumers search for local businesses online. Submitting your local offices and shops is a good idea as a best practice for Global SEO. A lot of users will use “Keyword+location” when they make a local search for services or product. Implementing your locations will help...

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Category:
Global SEO
Tags:
Google Places, Global SEO, SEM, SEO Services

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