Latest Blog Entries

News: GPI Continues Global Digital Marketing and Localization Certification Sponsorship

January 10, 2018 Comments

GPI is continuing support for the world's first certification in global digital marketing and localization. The program was developed by Professor Nitish Singh (PhD, MBA, MA), a leading digital marketing and localization expert....

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Category:
Global SEO
Tags:
global digital marketing, localization certification, localization institute
News: Is Amazon or Alibaba Winning the Global Ecommerce Race?

December 07, 2017 Comments

There is a global battle among ecommerce companies to reign supreme. They are constantly innovating and evolving to gain customers' attention and loyalty. Amazon and Alibaba are at the top and are dominating globally....

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Category:
Global SEO
Tags:
amazon, alibaba, global ecommerce
Should You Consider Bing For Your Global SEO Plan?

November 08, 2017 Comments

I was surprised to hear that Bing has 33% of the search market share in the United States as of August 2017. I felt it was worth researching how much it is used globally and if we should be discussing Bing more with clients....

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Category:
Global SEO
Tags:
Global SEO, SEO, Bing
News: U.S. Online Sales to Surpass $100 Billion This Holiday Season

November 06, 2017 Comments

Adobe expects online holiday sales in the U.S. to exceed $100 billion, a 13.8% jump from 2016. Cyber Monday, the Monday following Thanksgiving, is predicted to become the largest online shopping day in history with an estimated $6.6 billion in sales, up 16.5% from 2016....

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Category:
Global SEO
Tags:
ecommerce, holiday shopping, black friday, cyber monday
5 SEO Trends to Keep Up With

October 16, 2017 Comments

There are plenty of constantly evolving trends marketers have to stay on top of. Search engine optimization trends should be at the top of your list of trends to stay up with in order to be found by potential customers. The following are five of the top SEO trends we recommend following....

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Category:
Global SEO
Tags:
Utilize Social Media to Engage Customers

May 11, 2017 Comments

Social media is a powerful tool to engage customers. In this digital era, borders are blurred and time zones and language barriers no longer a major problem. Social media connects companies and customers in a more interactive way: real-time updates, live chats and comments across countries – just to...

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Category:
Global SEO
Tags:
social media

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