Latest Blog Entries

Website Translation Tips and Best Practices

March 21, 2012 Comments

Our translation agency GPI has released its newly updated research report series on Website Globalization and e-Business. The reports are a collection of language, culture and website globalization facts by country. The newly updated reports for 2012 are available in PDF format and are free to down...

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Category:
Country Specific
Tags:
Globalization, Localization, Resources, Website Translation, Culture
Providing Green Translation Services! Sustainability Initiatives in the UAE

February 26, 2012 Comments

The translation services profession has no excuse not to be green! Many service industries really need to do a better job following simple sustainability business practices. Translators, project managers, web designers, software developers, SEO specialists, managers and sales can all effectively wor...

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Category:
Country Specific
Tags:
Translation Services, UAE, Dubai
Appropriate Arabic Language Usage for Advertising

October 18, 2011 Comments

Arabic has long been considered one of the richest and most poetic languages in the world. Where is the balance between maintaining the beauty and tradition of the Arabic language with the need for short, succinct advertising messages? Is the Arabic language being compromised by a new vocabulary bei...

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Category:
Country Specific
Tags:
UAE, DTP, Dubai, Arabic, MENA, Advertising, Marketing
Speaking the Languages of Online Marketing in UAE

May 17, 2011 3 Comments

Most Arabic online users or Arabic residents in the UAE are bilingual; they are able to read both the Arabic language and the English language. This means that you’ll have to “think like them” and “speak their languages” to ensure that your marketing message serves their goals and your goals. Doing...

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Category:
Country Specific
Tags:
UAE, United Arab Emirates, Dubai, Arabic, language, WWW L10N, cultural L10N, SEO, SEM, keywords
When Machine Translation Backfires in Chinese

May 05, 2011 3 Comments

It has been long discussed whether machine translation (MT) is reliable and if MT can replace “human translation” in the near future. As this blog shows, MT is not a good solution for “quick translation,” especially if critical business or diplomatic relations are at stake. CAT (Computer Assisted T...

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Category:
Country Specific
Tags:
Machine translation, Google, China, Chinese, translation, copywriting, localization, advertising
2011 The Year of International Social Media

January 13, 2011 8 Comments

Over the past 10 years, English internet content grew only 281%, while Chinese internet content grew by 1,277%. Social media is one of the most significant factors contributing to content growth in all languages. Global marketing and global social media will further increase the growth of online bu...

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Category:
Country Specific
Tags:
social, mobile, internet, e-commerce, globalization, search engines

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