Latest Blog Entries

How to Begin a Global SEO Strategy

August 16, 2018 Comments

I have worked on many global SEO projects and have identified a few items that will help companies get started with their global SEO strategies. Companies need to do more than translate their websites if they want to be found in their global audiences' local searches. In this blog, I will highlight ...

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Category:
Global SEO
Tags:
Global SEO, SEO strategies, International SEO
Adobe Creative Cloud Libraries

August 09, 2018 1 Comments

Adobe's Creative Cloud Libraries are available in Adobe Photoshop CC, Illustrator CC, InDesign CC, Premiere Pro CC, After Effects CC, Dreamweaver CC, Animate CC, XD CC, Dimension CC and Creative Cloud Assets. Many users overlook Libraries, but they should be utilized as a way to share creative asset...

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Category:
Document Translation
Tags:
Adobe Creative Cloud Libraries, Adobe Creative Cloud
China’s Outbound Tourism Market

August 01, 2018 Comments

In 2017, the number of Chinese outbound tourists reached 131 million, up 6.9%, according to a joint 2017 China Outbound Tourism Travel Report released by China Tourism Academy and Ctrip, China's largest online travel booking platform. ...

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Category:
Country Specific
Tags:
Chinese tourism, China's outbound tourism, Chinese tourists
How to Use Social Media for Business: Germany

July 25, 2018 Comments

According to a recent study conducted by ARD and ZDF, two major German public television companies, more than 85% of Germans are online, but only about half of them are on social media platforms. This is much less than their European counterparts. The reasons for this discrepancy can be traced back ...

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Category:
Global SEO
Tags:
German social media, doing business in German, social media marketing
The Main Aspects of XLIFF Standard

July 18, 2018 Comments

XLIFF stands for XML Localization Interchange File Format. It's a standard that specifies the way localizable data is passed between platforms and tools. This standard was approved by OASIS (Organization for the Advancement of Structured Information Standards) in 2002. The current version is 2.1 (re...

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Category:
Website Translation
Tags:
XLIFF, XLIFF standard, website localization, localization, internationalization
Why You Should Use A Consistent Translation Vendor

July 10, 2018 Comments

Many companies are looking for opportunities to grow their business globally. Global expansion requires you to consider factors like a target market's business laws, localizing your marketing strategy and determining your translation needs. In this blog, I will focus on the advantages of using the s...

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Category:
Language Translation Facts
Tags:
translation agency, translation vendor, translation company

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