Latest Blog Entries

Who is Really on Top of the Social Media Ladder?

March 27, 2015 Comments

Facebook is everywhere, right? Well, not so fast. Although Facebook, Twitter and LinkedIn dominate the social media landscape in the US, we don’t necessarily give a lot of thought to which social media networks are most frequently used in other parts of the world....

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Category:
Global SEO
Tags:
social media, social media marketing, seo, global seo, localization, social media for mobile
Top Practices for Hotel Search Engine Marketing

July 02, 2014 Comments

Search engine marketing is now one of the most effective practices for hotel marketers. However, starting a Pay Per Click (PPC) campaign for your hotel without specific objectives may produce ineffective results for your hotel. So what’s the best PPC strategy for your hotel? We will try to answer...

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Category:
Global SEO
Tags:
Global SEO, Global SEM, Hotels PPC, Multilingual PPC
How SEO Can Increase Revenue For Hotels

June 03, 2014 Comments

Online marketing is not an option anymore, it is a must have digital marketing best practice. All hotels are now focusing on building solid strategies, teams and tactics to support their global online presence. Since 2011 the travel, tourism and hospitality verticals are highly invested in their dig...

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Category:
Global SEO
Tags:
Global SEO, Hotel SEO, Hospitality, Digital Marketing
What You Should Know About Chinese SEO

March 26, 2014 1 Comments

The Chinese market is a unique market for search engine optimization and marketing. In order to gain visibility and achieve good results in the Chinese online market you will need to understand several facts about the Chinese Search Engine Optimization (SEO). Definitely the first fact you will need ...

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Category:
Global SEO
Tags:
Global SEO, Chinese SEO, Baidu
How to Start a Korean Advertising Campaign on Naver

March 18, 2014 Comments

I still can distinctly recall the first Naver TV commercial back in 2003.Three things from the ad stuck in my mind: then rising-star Jeon Ji-hyun’s good looking face, the all green background of the ad (green turned out to be Naver’s representative color), and the word Naver. With that single commer...

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Category:
Global SEO
Tags:
Global SEO, Global SEM, Naver, Multilingual PPC
Why Negative Keywords Can Be Positive ROI

February 17, 2014 1 Comments

A typical global SEO strategy usually focuses on positive keywords and ads related to a product or service, and eventually the localization of these keywords for other markets. While keywords are essential for an online search, you want to ensure that you use the best keywords to end up in the top s...

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Category:
Global SEO
Tags:
Multilingual Keywords, Global SEO, Global SEM

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