Latest Blog Entries

Search Engine Marketing Benefits for Hotels

February 04, 2014 Comments

Most hotel websites are developed with useful features like booking engines, city guides and photo galleries, but not all hotel websites are doing enough to bring in the qualified traffic to engage with these great features. Today, it is not easy to get your hotel website noticed by search engines a...

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Category:
Global SEO
Tags:
Global SEO, Global SEM, Hotels PPC, Multilingual PPC
Website Translation: Online QA, Global SEO and Launch

November 06, 2013 Comments

Website Translation can be broken down into 14 primary steps which will ensure a company’s new language version websites will attract new visitors and convert them into customers. This is Part 5 in our series on Website Translation: 14 Steps to an effective worldwide website. We will cover three fin...

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Category:
Website Translation
Tags:
Website Translation, Global SEO, translate website
Digital East 2013: go Social, go Everywhere!

November 03, 2013 Comments

Globalization Partners International attended the recent Digital East 2013 conference at the Hyatt Dulles in Herndon, VA. It was a fantastic event that seems to be getting better and better each year. The event provided learning opportunities on the latest trends in Digital Marketing and offered the...

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Category:
Global Conferences
Tags:
Social Media, Digital Marketing, Global SEO
Simple Guide to International Hotel Search Engine Marketing

October 07, 2013 Comments

The hospitality industry has been growing online by leaps and bounds during the past few years. Learning about a hotel, its rooms, amenities, location in a city and finally making reservations all occur online now-a-days. Realizing the importance of strong online presence for your hotel is now criti...

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Category:
Global SEO
Tags:
Hotel SEO, Global SEO, Hotel Translation Services
Best Practices for International PPC Campaigns

January 28, 2013 1 Comments

International Pay Per Click (PPC) campaigns are effective for businesses and companies that seek to expand globally. There are several important variables to consider for each target market and language. To gain and sustain success with your multilingual PPC, your effort will need to fully address t...

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Category:
Global SEO
Tags:
Global SEO, International PPC
Optimizing your Hotel’s Digital Marketing Efforts for Global Guests

December 06, 2012 1 Comments

Digital marketing for hotels is becoming increasingly challenging. Hotel digital marketing is no longer about booking engines and flash galleries with great pictures. The interesting pictures and detailed information about a hotel’s services, room descriptions and availability, and pricing are not e...

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Category:
Global SEO
Tags:
Global SEO, Digital Marketing, Hotels

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