Latest Blog Entries

From Social to Global!

February 09, 2015 Comments

In today’s hyper-digital age there is no question that most companies and brands have drunk the Social-Media Kool-Aid. Companies understand that building brand loyalty and awareness goes way beyond having a glossy brochure, slick ad or even a polished, sleek website. Customers want to not only be s...

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Category:
Global SEO
Tags:
Social, Media, Social Media, global, globalization, localization
German Ecommerce Localization and Social Media

January 29, 2015 1 Comments

The key to being successful in a new market is to understand your target audience. If companies don’t do proper research, the people they are marketing to will at best be confused and at worst be offended. Either option is not an optimal way of securing new business in a new market. Companies tha...

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Category:
Country Specific
Tags:
German, Germany, Deutschland, ecommerce, market, localization, Social Media
Guide to International Social Media Localization

June 16, 2014 Comments

Around the world social media in all forms is becoming one of the most important topics for international marketers. Social media is influencing how businesses conduct all facets of their marketing, sales, and customer support. With companies going global the need for leveraging international soc...

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Category:
Global SEO
Tags:
Social Media, Digital Marketing, Social Media Localization
Clarabridge C3 Rocked it!

May 13, 2014 Comments

The theme of the Clarabridge C3 conference this year was “Rockstars” in the customer experience industry. Clarabridge is the premier customer experience analytics software company and they had their own “rockstars” in attendance including many from the leading global brands. Globalization Partner...

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Category:
Global Conferences
Tags:
Clarabridge, Event, Social Media
Clarabridge Takes Over Miami This Month With C3

April 17, 2014 Comments

The Clarabridge Customer Connections (C3) User Conference will be held this month in Miami from April 28th to April 30th. This is the fifth year for the event. If you manage your company’s social media presence, you may wish to attend and see how Clarabridge and their partners can provide solutions ...

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Category:
Global Conferences
Tags:
Clarabridge, Event, Social Media
Does Your Digital Marketing Have a Global Focus?

February 24, 2014 Comments

Brand Marketing has changed a great deal in just a few short years. Historically, top advertising agencies were able to apply a “one size fits all approach” as they took their North American brand strategies and applied them to global markets. There is an expression, “If you can make it in New York,...

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Category:
Global SEO
Tags:
Social Media, Digital Marketing, Social Media Localization

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