Latest Blog Entries

What is Pseudo-Localization?

April 17, 2015 Comments

If you have ever been involved with a software or website translation project, pseudo-localization is a process you will be very familiar with. For those unfamiliar with the term, pseudo-localization is a form of QA testing to determine if your files are ready for translation. Quite simply, it's a ...

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Category:
Software Translation
Tags:
pseudo-localization, localization, software translation, website translation, translation
Inbound Marketing and Content Translation

April 01, 2015 Comments

"Inbound Marketing" is a term that was coined by Brian Halligan of HubSpot in 2005. The term, as he described it, is the idea of drawing customers in with compelling content, rather than blaring company and product information at them to get their attention. ...

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Category:
Global SEO
Tags:
inbound marketing, content creation, content translation, translation, content localization
Dubai: A Rapidly Growing Hospitality Hub

March 26, 2015 Comments

The United Arab Emirates (UAE) continues to rise to the challenge of being labeled a top global destination, a distinction that wasn't considered attainable a few short decades ago. ...

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Category:
Country Specific
Tags:
Dubai, hospitality industry, UAE, Dubai Expo 2020, translation
GPI Translation Services Connector for Magento

March 23, 2015 Comments

As with any custom website, Content Management System or ecommerce platform, having a multilingual factor is essential, especially for ecommerce platforms like Magento, in order to promote products and increase sales in different markets outside the local one....

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Category:
Content Management Systems
Tags:
CMS, GPI, Magento, multilingual, translation, localization, ecommerce, cms connector
Android: A World of Language Support

March 17, 2015 1 Comments

In the 9 years since Google acquired Android, it has grown to be the world’s most popular mobile operating system (OS). To achieve this, the Google Android team developed language support features so that Android OS-based phones fully function in the language of the user’s choice....

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Category:
Software Translation
Tags:
Android, translation, OS, multilingual, mobile application, mobile application translation
5 Interesting Global Web Statistics

March 10, 2015 Comments

Global means everything in this digital age. The internet is a great equalizer as more and more users are added from countries all over the world. Companies are faced with localizing their websites and translating their content in order to attract users that now have access to their products and s...

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Category:
Global SEO
Tags:
globalization, web statistics, localization, internet usage, translation

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