Website Translation: 14 Steps to an effective worldwide website!

February 27, 2013

When we think of website translation (also known as "website localization" or "website globalization") we can summarize the goal of translating a website by the 7C's.


In this upcoming 5 part blog series, we will discuss the 14 steps you should see in most website translation projects. We will detail the team members you will need and the tasks to be completed. Also, we will emphasize the need for quality assurance in each step, and the importance of review and approval of certain steps along the way.

Keep in mind, the website translation process we will cover in this blog series represents a basic website translation workflow adhering to both GPI's documented Quality Assurance Process and Global Best Practices for producing multilingual websites. GPI's web translation process is routinely customized to align with our clients' website authoring, content management, quality assurance and publishing workflows.

The blog series includes:

website-translateWebsite Translation: 14 Steps to an effective worldwide website!


Website Translation: 14 Steps to an effective worldwide website! PART 1

  • Quality Assurance
  • Review & Approval

Website Translation: 14 Steps to an effective worldwide website! PART 2

1. Review & Analysis of source website assets
2. Best practice multilingual workflow based on CMS

Website Translation: 14 Steps to an effective worldwide website! PART 3

3. Project Kick-Off
4. Subject Matter Training and Research
5. Content Cultural Correctness Assessment
6. Glossary and Style Guide Development

Website Translation: 14 Steps to an effective worldwide website! PART 4

7. SEO - Keywords Research & Localization
8. Transcreation & Copywriting
9. Localization of any Graphics
10. Localization of any Documents
11. Localization of any Multimedia

Website Translation: 14 Steps to an effective worldwide website! PART 5

12. Basic Online QA & Testing
13. Search Engine Marketing
14. Launch Language Versions

For a brief summary of the blog series check the video:

Further Information on Website Translation Resources

Globalization Partners International (GPI) frequently assists customers with multilingual website design, development and deployment. A suite of globalization tools developed by GPI can empower you to achieve your multilingual project goals: you can explore them under the Translation Tools section of our website. Consider partnering with GPI prior to localizing or translating your application: this will help you avoid many mistakes and save considerable time and money on your localization projects.

To further understand the entire Globalization and Localization process, you should download our PDFs Language Globalization Guides. You may also benefit from our resources:

To discuss your next website translation project, please do not hesitate to contact us via e-mail at, or by phone at (866) 272-5874, or by requesting a free translation quote on your next website translation project.

Website Translation
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Martin has over 20 years' experience providing documentation, software and website globalization services. Throughout his career he has held numerous production and business development positions, including project manager, operations manager, web master, account executive, VP of sales and marketing and owner/managing partner. Martin has established and managed translation offices in Argentina, Brazil, Switzerland, the United States and the UAE. He has overseen hundreds of successful globalization projects every year since 1987, ranging from large volume, multi-million word documentation sets to complex, high-profile websites for Fortune 500 companies.